Privacy policy

Privacy Policy

1) Information about the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to identify you personally.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Vinomara Email: info@vinomara.de The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the person responsible), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

2) Data collection when visiting our website

If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of illegal use.

3) Hosting

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services from Shopify, data can also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. as part of further processing on behalf of Shopify. In the event that data is transmitted to Shopify Inc. in Canada, the appropriate level of data protection is guaranteed by the European Commission's adequacy decision. Further information on Shopify's data protection can be found on the following website: https://www.shopify.de/legal/datenschutz
Further processing on Shopify servers other than those mentioned above will only take place within the scope communicated below.

4) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long each cookie is stored for in the overview of the cookie settings in your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either to execute the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in the event of consent being given, or in accordance with Art. 6 Para. 1 lit. f GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies in certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne
Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact us

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when you use a contact form can be seen in the respective contact form. This data is stored and used solely for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 Paragraph 1 Letter f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 Paragraph 1 Letter b GDPR. Your data will be deleted after your request has been processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account and for contract processing

In accordance with Art. 6 Paragraph 1 Letter b of GDPR, personal data will continue to be collected and processed if you provide it to us to execute a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Your customer account can be deleted at any time and can be done by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data that is permitted by law.

7) Use of customer data for direct marketing

7.1 Registration for our email newsletter

If you sign up for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter if you have expressly confirmed to us that you agree to receive the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link you give us your consent to use your personal data in accordance with Art. 6 Paragraph 1 Letter a of GDPR. When you register for the newsletter, we save your IP address entered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter is used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services from our range to those you have already purchased. In accordance with Section 7 Paragraph 3 of the Unfair Competition Act, we do not need to obtain your separate consent for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 Paragraph 1 Letter f of GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by notifying the person responsible named at the beginning. You will only incur transmission costs according to the basic rates. Once your objection has been received, the use of your email address for advertising purposes will be stopped immediately.

7.3 Newsletter dispatch via Omnisend

Our e-mail newsletters are sent via the technical service provider Omnisend (Soundest Ltd., Unit a3, Gateway Tower, 32 Western Gateway, London E16 1YL, United Kingdom), to whom we pass on the data you provided when registering for the newsletter. This transfer is carried out in accordance with Art. 6 Paragraph 1 Letter f of GDPR and serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. email address) will be stored on Omnisend’s servers in the EU.

Omnisend uses this information to send and statistically evaluate the newsletter on our behalf. For the evaluation, the emails sent contain so-called web beacons or tracking pixels, which are single-pixel image files that are stored on our website. This makes it possible to determine whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of retrieval, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal reference is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients. If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Omnisend can use this data itself in accordance with Art. 6 (1) (f) GDPR based on its own legitimate interest in tailoring and optimizing the service to meet needs and for market research purposes, for example to determine which countries the recipients come from. However, Omnisend does not use the data of our newsletter recipients to write to them directly or to pass it on to third parties.

We have concluded a data processing agreement with Omnisend, which obliges Omnisend to protect our customers' data and not to pass it on to third parties.

You can view Omnisend’s privacy policy here: https://www.omnisend.com/privacy

8) Data processing for order processing

8.1 To process your order, we work with the following service provider(s), who support us in whole or in part in the implementation of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will inform you explicitly about this below. The legal basis for the transfer of data is Art. 6 Para. 1 lit. b GDPR.

8.2 In order to fulfil our contractual obligations towards our customers, we work with external shipping partners. We pass on your name and delivery address and, if necessary for delivery, your telephone number, to a shipping partner selected by us exclusively for the purposes of delivering the goods (Art. 6 Para. 1 lit. b GDPR).

8.3 Use of payment service providers (payment services)

- Apple Pay
If you choose the payment method “Apple Pay” from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the “Apple Pay” function on your iOS, watchOS or macOS device by charging a payment card stored with “Apple Pay”. Apple Pay uses security features that are integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you must enter a code that you have previously specified and verify it using the “Face ID” or “Touch ID” function on your device.
For the purpose of processing the payment, the information you provided during the ordering process, along with information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the payment was successful.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.
When you use Apple Pay on iPhone or Apple Watch to complete a purchase made through Safari on Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can turn off the ability to use Apple Pay on your Mac in your iPhone's settings. Go to Wallet & Apple Pay and turn off Allow Payments on Mac.
Further information on data protection at Apple Pay can be found at the following Internet address: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed via the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and with an NFC function by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay of more than €25, your mobile device must first be unlocked using the verification measure set up in each case (e.g. facial recognition, password, fingerprint or pattern).
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to Google. Google then transmits your payment information stored in Google Pay to the source website in the form of a unique transaction number, which is used to verify that the payment has been made. This transaction number does not contain any information about the actual payment data of your payment method stored with Google Pay, but is created and transmitted as a one-time numerical token. For all transactions via Google Pay, Google acts only as an intermediary to process the payment process. The transaction is carried out exclusively in the relationship between the user and the source website by charging the payment method stored with Google Pay.
If personal data is processed during the transmissions described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.
Google reserves the right to collect, store and evaluate certain transaction-specific information for each transaction made through Google Pay. This includes the date, time and amount of the transaction, the merchant location and description, a description of the goods or services purchased provided by the merchant, photos that you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.
The Google Pay terms of use can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection at Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
If you select a Klarna payment service, payment will be processed via Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). In order to enable payment processing, your personal data (first and last name, street, house number, postcode, city, gender, email address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, item, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 Para. 1 lit. a GDPR as part of the ordering process. You can see which credit agencies your data can be forwarded to here:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values ​​(so-called score values). If score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. Klarna uses the information received about the statistical probability of a payment default to make a balanced decision about the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary for the contractual payment processing.
Your personal data will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection provisions for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. The data is passed on in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent that this is necessary for the payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 Paragraph 1 Letter f of GDPR on the basis of PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check in relation to the statistical probability of default for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values ​​(so-called score values). Insofar as score values ​​are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values ​​includes, among other things, but not exclusively, address data. For further information on data protection, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments
We use the payment service provider "Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we pass on the information you provided during the ordering process along with information about your order (name, address, account number, bank code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 Paragraph 1 Letter b of GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information on Shopify Payments' data protection can be found at the following internet address: https://www.shopify.com/legal/privacy.
Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy
- IMMEDIATELY
If you select the payment method "SOFORT", payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on the information you provided during the ordering process along with the information about your order in accordance with Art. 6 Paragraph 1 Letter b of GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find further information about SOFORT's data protection provisions at the following internet address: https://www.klarna.com/sofort/datenschutz.

9) Contacting us to remind you of your review

Rating reminder by Loox
If you have given us your express consent to do so during or after your order in accordance with Art. 6 Paragraph 1 Letter a of GDPR, we will transmit your email address and any other previously collected customer data to the Loox rating tool, a service of Loox Online Ltd., Rehov Har Sinai 2, 6581602 Tel Aviv-Yafo, Israel ("Loox"), so that it can send you a rating reminder by email. You can revoke your consent at any time by sending a message to the person responsible for data processing or to the rating platform.
For the transmission of data to Loox in Israel, the appropriate level of data protection is guaranteed by the adequacy decision of the European Commission.
We have concluded a data processing agreement with Loox, which obliges Loox to protect our customers' data and not to pass it on to third parties. This agreement can be viewed here: https://loox.io/legal/data_processing_addendum.pdf
More information about Loox’s privacy policy can be found at https://loox.io/legal/privacy_policy_merchants.pdf

10) Online Marketing

10.1 Facebook Pixel for creating custom audiences with advanced data matching (with cookie consent tool)
Our online offering uses the so-called “Facebook Pixel” of the social network Facebook in extended data matching mode, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).
Based on their express consent, when a user clicks on an ad displayed on Facebook and placed by us, an addition is added to the URL of our linked page by Facebook Pixel. This URL parameter is then written into the user's browser via a cookie after forwarding, which our linked page itself sets. In addition, this cookie records specific customer data such as the email address that we collect on our website linked to the Facebook ad during processes such as purchases, account registrations or registrations (extended data comparison). The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data matching, Facebook is able to precisely determine the visitors to our online offering as a target group for the display of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel with extended data matching to only display the Facebook ads placed by us to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel with extended data matching, we also want to ensure that our Facebook ads correspond to the potential interests of users and do not appear annoying. In this way, we can further evaluate the effectiveness of Facebook advertisements for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook advertisement (so-called "conversion"). Compared to the standard Facebook Pixel, the enhanced matching feature helps us better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations are carried out exclusively with the granting of express consent in accordance with Art. 6 (1) (a) GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than 16 years. If you are younger, we ask you to ask your legal guardian for permission.
The information generated by Facebook is usually transferred to a Facebook server and stored there. This may also involve transmission to the servers of Facebook Inc. in the USA. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the check mark next to the setting for the "Facebook Pixel" in the "Cookie Consent Tool" integrated on the website.

10.2 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads service to draw attention to our attractive offers on external websites using advertising materials (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your Internet browser under the keyword "User Settings". You will then not be included in the conversion tracking statistics. We use Google Ads due to our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f GDPR. When using Google Ads, personal data may also be transferred to the servers of Google LLC in the USA.

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available under the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option for objecting described above.

11) Retargeting/ Remarketing/ Recommendation Advertising

Bing Ads (Microsoft Corporation)
This website uses the conversion tracking technology “Bing Ads” from Microsoft (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA). Microsoft Bing Ads will place a cookie on your computer if you have accessed our website via a Microsoft Bing ad. Cookies are small text files that are stored on your device. These cookies expire after 180 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Microsoft and we can recognize that the user clicked on the ad and was redirected to this page (conversion page). If personal data is processed in the process, this is done in accordance with Art. 6 Para. 1 lit. f GDPR due to our legitimate interest in effective marketing.
The information collected using the conversion cookie is used to create conversion statistics, i.e. to record how many users reach a conversion page after clicking on an ad. This tells us the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this by deactivating the Bing Ads conversion tracking cookie in your Internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/
Check whether Microsoft advertising cookies are set in your browser and deactivate them.
You can find further information about Microsoft Bing Ads’ privacy policy at the following Internet address: https://privacy.microsoft.com/de-de/privacystatement
To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option for making an objection described above.

Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing, with which we advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 Para. 1 lit. f GDPR.
Any further data processing will only take place if you have given Google your consent to link your internet and app browsing history to your Google account and to use information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transferred to Google LLC servers in the USA.
You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link:
https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be found here:
https://www.google.com/policies/technologies/ads/
To the extent legally required, we have obtained your consent in accordance with Art. 6 (1) (a) GDPR for the processing of your data as described above. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or, alternatively, follow the option for objecting described above.

12) Tools and Others

Cookie consent tool based on Usercentrics technology

This website uses a cookie consent tool with technology from Usercentrics GmbH, Rosental 4, 80331 Munich (hereinafter "Usercentrics") to obtain effective user consent for cookies that require consent and cookie-based applications.

By integrating a corresponding JavaScript code, users are shown a banner when they visit the page in which they can give their consent for certain cookies and/or cookie-based applications by ticking the appropriate boxes. The tool blocks the setting of all cookies that require consent until the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's respective device if consent has been given.

In order for the Cookie Consent Tool to be able to clearly assign page views to individual users and to individually record, log and save the consent settings made by the user for a session duration, certain user information (including the IP address) is collected when our website is accessed by the Cookie Consent Tool, transmitted to Usercentrics servers and stored there.

This data processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the data processing described is Art. 6 (1) (c) GDPR. As the responsible party, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

We have concluded a data processing agreement with Usercentrics, which obliges Usercentrics to protect the data of visitors to our website and not to pass it on to third parties.

For more information about how Usercentrics uses data, please see the Usercentrics privacy policy at https://usercentrics.com/privacy-policy/

13) Rights of the data subject

13.1 The applicable data protection law grants you comprehensive rights as a data subject (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:

  • Right to information in accordance with Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to be informed of the guarantees in accordance with Art. 46 GDPR when your data is forwarded to third countries;
  • Right to rectification in accordance with Art. 16 GDPR: You have the right to have inaccurate data concerning you rectified without delay and/or to have incomplete data stored by us completed;
  • Right to erasure in accordance with Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 Para. 1 GDPR are met. However, this right does not apply in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfil a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved, or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;
  • Right to information in accordance with Art. 19 GDPR: If you have asserted your right to rectification, erasure or restriction of processing vis-à-vis the responsible party, this party is obliged to inform all recipients to whom the personal data concerning you was disclosed of said rectification, erasure or restriction of processing, unless doing so should prove impossible or involve disproportionate expenditure. You have the right to be informed of these recipients.
  • Right to data portability according to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;
  • Right to revoke consent granted in accordance with Art. 7 Para. 3 GDPR: You have the right to revoke your consent to the processing of data at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation;
  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU CAN EXERCISE YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration for which personal data is stored is determined based on the respective legal basis, the purpose of processing and – if applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of an explicit consent in accordance with Art. 6 (1) (a) GDPR, these data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required to fulfill or initiate a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.

Unless the other information in this declaration on specific processing situations states otherwise, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.